Category: Search Engine Optimization

5 Ways Social Media and SEO Work Together

Posted on | by The AD Leaf Studio Vegas NV
Search Engine Optimization, Social Media

The world of online marketing is changing every day. As we all know, social media and SEO strategy work together to help promote your business and drive traffic to your website. But how do they work together? The AD Leaf Marketing Firm, LLC. can explain! We are a group of digital marketers who look at your company’s whole rather than the sum of its parts. When doing so, we analyze how integrated your social media channels and SEO can be. Here are some of the ways these two seemingly different services work together to deliver results.

Social Sharing 

Social media allows you to spread the word about your content to a wider audience quickly. Through these channels, you can spread these messages faster than other marketing means. When you create high-quality content, you naturally encourage your customers to interact with it and share it with their friends and followers. As a result, this creates a wide net of enhanced visibility. With time, you’ll find that your social media channels will increase your overall reach, boosting your rankings in the search engines.

Increase Brand Awareness

By using social media to share your content, you are also sharing the message of your brand. In other words, it becomes a channel for marketing where people can learn more about who you are and what you do. Search engines, such as Google, can easily pick up on this traffic. 

Reaching a Mobile Audience

More people are using their smartphones to get in touch with businesses they express interest in. Google and other search engines recognize the importance of social media in providing the content that customers are looking for. Because of this, they’re giving users information from Twitter, Facebook, and other social media platforms when they search specific terms or phrases. Google has even gone to partnering with Twitter to improve index searching and increase visibility for many customers. This indexing makes your Twitter posts even more important for raising brand awareness for your company. You should expect this to become more prevalent in the future.

Online Reviews

As we know by now, online reviews are a critical part of building your search engine presence. You can encourage customers to leave those critical reviews through social media, increasing your brand presence quickly. Today’s customers are looking for social proof: the information from other customers online that you are as legitimate as your online presence says you are. High-quality reviews can bring more customers to your business, while poor reviews will turn customers away before they even have a chance to get to know you.

Building Relationships

When you build a relationship with your followers through social media, they’re more likely to turn to your website for their questions and concerns. An increase in traffic to your website will improve your search ranking. By building a relationship with your followers on social media, you can simultaneously increase brand awareness and improve your connection to your audience. As a result, you can increase your conversions. 

Create Your Social Media and SEO Strategy With Us

For more information on how a comprehensive social media and SEO strategy can help your business, contact The AD Leaf Marketing Firm, LLC. today! Call 321-255-0900 or fill out our online contact form today.

Never Underestimate the Influence of Good Web Copy

Posted on | by The AD Leaf Studio Vegas NV
Content Writing, Search Engine Optimization

In today’s online culture, having a virtual footprint is crucial. Having a website to put your inventory, services, and mantras on display can drive more customers to your business. Consumers find websites with more content on them more trustworthy and knowledgeable than websites with little information.

You have a website, but what does it say? What story are you telling your customers when they come to your home page? What about your service pages? Are you writing to your audience or just trying to meet a word count? Do you even have enough words on your page?

There are so many questions surrounding the topic, and it may begin to feel like a lost cause. But don’t worry; we have some tips to help you step up your website or blog game. Our content writers will be able to boost your website using the power of the written word.

Why Copywriting Is Important

Having a trustworthy copywriter on your side can help elevate your business to the next level. This is because customers pay attention to what you and your website have to say. Being able to write about your business in a clear, concise, and eye-catching manner could potentially do wonders. 

Here are what our copywriting experts and content writers have to say:

Eric: “Your website is your brand. It’s where all of your marketing efforts lead your customers. The content on your website is your opportunity to tell your story and encourage your audience to choose you.”

Ashlyn: “Copywriters are able to disseminate a clear and concise message to the reader while helping them find the information that they’re looking for.”

Ren: “Having good web copy is vital to any good website. A content writer weaves a story for the customer, teaching them about the brand, goods, or services in a way that is exciting and engaging to read. Without it, a website can fall flat, and a brand could lose business.”

Not only does good copy look good, but it will also help your website rank higher in search engines as well. As a small business owner, you need to make sure that your website can stand out among your competition. Having strong web copy can do just that, as the right keywords and optimization can help boost your rankings on search engines. Your future customers are searching for specific terms, so why not take advantage of that? 

Benefits of Blogging

Everyone has a blog, but why? You might be asking yourself this question, but fear not. There are some significant benefits to blogging that your business can reap:

  • Attracts consumers
  • Builds trust between you and your customers
  • Shareable between social media platforms
  • Establishes you as a knowledgeable force in your industry

Need Some Help With That?

Are you ready to improve your website’s copy? The AD Leaf Marketing Firm are experts well-versed in social media research and content creation. We would love to conquer the world of ever-changing social media and analysis for your company and help sky-rocket your business’s online presence and social engagement. Contact us today for more information on how we can help you grow by using our online form or call us at 321.255.0900. You can also email us at info@theadleaf.com. We can’t wait to hear from you!

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What Is Bounce Rate?

Posted on | by The AD Leaf Studio Vegas NV
Search Engine Optimization

Bounce rate is one of the most important factors when it comes to your SEO. But what exactly is it? How can I improve my bounce rate? What are the average rates? These are questions you probably have regarding bounce rate. So, what is it?

Defining Bounce Rate

The term “bounce rate” is a marketing term that represents how many of your site visitors are coming to your website then bouncing or leaving it without going to other pages. The higher your bounce rate is on your website the worse that is for you, it not only could affect your SEO but it means something is in disarray on your site itself. But before we determine what a good or bad bounce rate is let’s first determine what the average bounce rates are for different industries. Your niche plays a big role in what your rate is, as an example of that, say someone has a very specific question about your niche. They would go to that page and then have their question answered and leave the site. If you are wondering what your average industry bounce rate is, refer to the infographic below.

What is bounce rate?

How Do You Improve Your Bounce Rate?

The best way for you to improve your bounce rate is to first find out where everyone is leaving and then try and determine what could be the cause of it. For example, if you notice a lot of people are leaving within a few seconds of being on your website that could be due to many different factors from loading speeds, to the visuals of the site itself, being ranked for misleading keywords (they can’t find what they are looking for), wrong or misinformation, etc. One of the best ways to determine your bounce rate is to put yourself into the mindset of incoming new visitors. What would you want to see for your niche? What questions are you asking as a new visitor that you answer? Is there enough information? One of the best ways to capture a new visitor is with visuals like pictures, infographics, or videos. Anything you can do to capture their attention is a great way to make sure their eyes stay on it.

Attracting The Right Visitors

Traffic as a whole can be amazing, but not if everyone is leaving as soon as they arrive. Ensuring you have a good rate means that your content is not just getting in front of eyes, it’s getting in front of the RIGHT eyes. To do that when it comes to targeting keywords and rankings you need to envision yourself as the person coming in. If I was looking for “Tile Roofing” and only tile roofing and someone ranking for “tile roofing” only did metal roofs, I would have no reason to stay on that website. One of the best things you can do to optimize your rate is to make sure you have high-quality content that makes people stay. If you have any more questions or want to discuss how we can help your rate improve visit our contact page!

SEO Specialists

Understanding Google’s SMITH Algorithm

Posted on | by The AD Leaf Studio Vegas NV
Search Engine Optimization | , , , ,

Google’s Latest SMITH Algorithm – What We Know So Far

SEO SpecialistsThe infamous ALGORITHM. An algorithm is just a set of rules that a program or calculation follows. But when someone says “THE Algorithm”, it’s the Google algorithm most people think of. The latest update is the SMITH Algorithm. Google’s search algorithm is a mysterious set of rules that decide which sites to display on the coveted first page of Google’s search results. This algorithm is always changing. But the more we learn about it, the more effectively we can use it to our advantage. Here’s what we know so far about the latest SMITH algorithm.

What is the goal of Google’s algorithm?

In essence, as far as anyone can tell, Google’s goal for search is to provide the most relevant content possible. In a perfect world, this relevance would be judged by humans themselves. However, with billions of websites online, this would be an impossible task. Search algorithms are designed to leverage real human interaction and draw conclusions about the relevance of a site by analyzing different metrics. Based on these metrics and other factors, the algorithm calculates what would be the most relevant pages for a given search term or keyword. The exact, specific details of this calculation are only held by Google. We only know what information they reveal and what we can interpret on our own through testing and experimentation.

What algorithm does Google use?

Google doesn’t say exactly what they are using and how they are using it, but they do give us hints. If we knew exactly what it was, we may be able to “beat the system” and outrank the competition. Unfortunately, once everyone caught onto this, they’d all be doing it. The whole point of organic search results would be compromised; it would just be a race to the top. Google is constantly evolving their algorithms to understand language and web content in a more and more human way and deliver search results that people actually want to see.

What DO we know?

The latest update to Google’s algorithm is called SMITH. We don’t know a whole lot about it so far, but it seems like it is picking up where BERT left off. The last update was called BERT and it was not so much an algorithm itself as it was an ingredient or tool to the existing algorithm. The purpose of BERT was to increase “natural language understanding”. This means that instead of relying on specific keywords, Google’s algorithm can actually interpret the meaning and intent of the words.

So, if lingo or wordplay is used, the algorithm could detect their meaning and serve up search results that apply to the meaning of a keyword, not just the actual text. For content writers, this is great news. If Google is able to understand clever and more subtle language use, you won’t have to go out of your way to “please the algorithm” with your content. You can write more naturally and have more fun with your language without worrying about Google’s judgment as much.

The SMITH algorithm

SMITH takes the next step in understanding language. BERT increased the understanding of individual words, but SMITH can interpret entires passages. Basically, if BERT was for words, SMITH is for sentences. This opens up huge possibilities and takes the understanding gained by BERT to the next level. This means that SMITH will excel at interpreting long documents when compared to BERT. The longer the document, the more SMITH outperforms.

While Google has not officially announced that it is using SMITH, it makes sense they would add it to BERT to help understand large pages online. Until that time, we can only speculate. But if SMITH is beating BERT in testing, it would be surprising if Google didn’t add it to their algorithm. This could mean a big leap in Google’s ability to understand the content. If your website writes great content already, this could be good news for you. If your content is weak, however, you might want to consider improving.

 

SMITH algorithmThe AD Leaf Marketing Firm has a team of SEO experts who stay on top of Google’s algorithm. If your business’ website is struggling to get traffic, contact us to find out how we can help you!

Is Your Marketing Cutting It? Here’s How To Make The Most Out Of Your Budget.

Posted on | by The AD Leaf Studio Vegas NV
Advertising, Email Marketing, Pay Per Click, Search Engine Optimization

Let’s cut to the chase: without proper marketing, your business is set to struggle. In today’s digital age, having an online presence is more important than ever. Even if you do have a digital presence, are you truly making the most of it?

Whether you’re new to digital marketing or have been in the game for a while, it might be time to reassess your budget. According to BDC, your marketing budget should be between 2 and 5% of your revenue for business to business, B2B, and between 5 and 10% for business to consumer, B2C. The term marketing is broad, so you may be wondering how you can know what you should be putting your investment in. The AD Leaf is here to break down how you can truly make the most of your budget.

Marketing Is An Investment

Something to keep in mind when planning out your budget is that marketing is an investment you are making and not simply an expense. When you pay for marketing, you are hopefully going to see results that will help your company endlessly. While it can be hard to justify spending the cash, especially for small businesses, there are so many reasons why marketing is worth the investment. When you market your business, you are:

  • Building brand awareness
  • Increasing your sales
  • Alerting potential customers and clients to new deals, offerings, and sales
  • Building a customer base
  • Taking advantage of social media and other online spaces
  • Putting your business where your customers are
  • Receiving analytics to help improve your future business strategy

Get The Most Out Of Your Marketing Budget

Marketing budgets can be hard to set for small and big businesses alike. It takes a lot of trial and error to find the right combination of online platforms to get a good ROI, return on investment. We have a few tips and tricks up our sleeve for you to use to get your business off the ground.

  • Start your business off on the right foot: New businesses can have a harder time breaking into an established field. By spending a little extra money upfront, around 15-20% of your revenue depending on your industry, you can get a boost into your target market. Once your business becomes a little better established, you can drop your spending to about 5-10%.
  • Try competition matching: Take a look at what your competitors are doing that’s working for them. Could it also be applied to your marketing strategy? If so, you might be able to get inspiration from other players in the field.
  • Keep your goals in mind: Having a goal-driven marketing strategy is one of the best ways to reach your objectives. Try using the acronym S.M.A.R.T. to set your goals: specific, measurable, attainable, realistic, and time-bound. Keeping this acronym in mind will help you set goals you can realistically hope to achieve with specific ways to achieve them.
  • Imagine yourself in the customer’s shoes: While this is a pretty straightforward piece of advice, it doesn’t hurt to be reminded that you should always think of what’s happening on the other end of your marketing. Are you solving a problem for a customer, or are you just trying to sell a product? Always keep in mind your customer’s journey all the way from your advertisement to them clicking “complete purchase”. What keeps them clicking through? You should also ask yourself how many leads you are getting, and how many are turning into paying customers. Focusing on the buyer is crucial to your marketing success.
  • Keep your ROI in mind: When you start spending on marketing, make sure you are tracking your ROI. By measuring your ROI, you can determine if your budget needs to be adjusted, or if you should increase your spending.

Who We Are

The AD Leaf Marketing Firm is made of experts well-versed in social media research and content creation. We would love to conquer the world of ever-changing social media and research for your company and help sky-rocket your business’s online presence and social engagement. Contact us today for more information on how we can help you grow by using our online form or call us at 321.255.0900. You can also email us at info@theadleaf.com. We can’t wait to hear from you!

How E-Commerce Can Increase Your Profit

Posted on | by The AD Leaf Studio Vegas NV
Marketing, Search Engine Optimization, Social Media

The world has never been as digital as it is now. Companies are flocking to the web to create websites, update blogs, access social media, and set up online stores, especially with this year’s inability to shop in-person. With easy-to-use tools like Shopify, the landscape of the internet is becoming more saturated with ways to purchase goods and services. And there’s good reason, too.

You may have heard of e-commerce, but what is it really? Simply put, e-commerce is defined as the buying and selling of goods and services online. E-commerce has taken off in a way no one could have imagined during the pandemic. From huge sites like Amazon to independent online stores, people have been spending more and more online, making the demand for online shopping skyrocket. 

Think about your own experience online. Chances are, you’ve probably needed a food delivery or a quick shipment of toilet paper. Imagine if you could give your customers the same quick experience. The ease of e-commerce is one of its biggest appeals, and offering that to your customers will likely increase your sales as well as help you build your brand identity, not to mention keep your business alive as technology rushed forward.

 

How to Use E-Commerce to Increase Profits

  • Build an online site.

Obviously, you’re going to need a website in order to sell products and services online. If you already have one, site hosts like WordPress or Wix likely have an option to add a store. If you don’t have a website already, that’s okay! There are lots of options for website development that are user-friendly; The AD Leaf offers affordable and effective web design too.

  • Decide on products.

Almost anything can be sold online, but sometimes it’s easier for some products than others. If you sell ice cream and candy, for example, you might choose to only offer candy for purchase online to avoid difficult and costly shipping methods for special items. Think about what you can offer that you already have, or what you could add to your inventory that might sell well online.

  • Upload products.

Once you’ve decided on which products to sell, you’re going to want to upload them to your shop. You’ll need great photos of your stuff, which means you can either try to take professional quality pictures or seek the help of professional services. Choosing prices, layouts, menu options, and other details to fill out your shop is the next step, followed by writing up product descriptions.

  • Utilize SEO and Content Writing.

SEO, or search engine optimization, is the process of helping your business rank higher in searches on sites like Google or Bing. SEO professionals use strategic keywords and market research to help your webpages rise above the competition. SEO teams work closely with content writers who fill out your website with relevant service pages, blogs, product descriptions, and more, all to make your website the optimal marketing tool. Without proper SEO strategies, your website could suffer from being buried at the bottom of the pile of endless other sites, making it hard for customers to be able to find you.

  • Get on social media.

Your customers are on social media already, so why not reach out to them there, too? Utilizing social media channels is a great way to build your brand image, reach more potential customers, and run campaigns. You can advertise or just be present to raise awareness of your shop. If being on social media seems like too much of a hassle, there are also professionals who are experts in navigating the apps who can help take your store to the next level.

  • Run promotions.

Being active with your customers is also an effective way to drive sales. By running promotions, you are offering your customers a chance to save a bit of money while also attracting more attention to your online store. This can be done directly on your site or through social media channels as well.

 

Just like an interview, you want your business to make its best first impression. In today’s digital age, people are turning more and more to the internet to search for products and services. In 2020 especially, people can’t even go into stores to buy essentials, making e-commerce crucial for businesses to stay afloat. Keeping up with current e-commerce trends and digital interfaces can help put you ahead of the competition. Whether creating your own online shop from an online source or taking advantage of creative services like ours, get your site up to snuff for the new year.

seo and ai

AI & SEO

Posted on | by The AD Leaf Studio Vegas NV
Marketing, Search Engine Optimization

Depending on how you perceive them, technological advancements can either pose new problems or new opportunities in any industry, and developments in the area of artificial intelligence and digital marketing are no exception.

Self-teaching algorithms have made search engine optimization (SEO) more complex and challenging to learn, which means that it could get more challenging to target followers, and eventually win a customer through digital marketing initiatives.

However challenging it can be to adapt to new innovations, an incredible return on investment exists for those who are willing to adjust and learn how to use emerging technologies.

So, how will artificial intelligence shape the new SEO landscape?

Search Engine Are Becoming Smarter

While it’s made our work a bit tougher, it still presents an opportunity for advertisers.

The goal of both these developments in artificial intelligence and machine learning is primarily to have improved user experience and to make consumers happy.

Don’t we want the same thing as the marketers? If these networks get more effective, features such as private (formerly “personal”) search results can push more eligible, qualified traffic to the right location. Thus, instead of creating mass appeal content for better search ranking, you will be able to create content that speaks directly to your audience – meaning more qualified traffic.

Let’s see how AI is being used to produce quality content, develop better strategies, with a focus on personalized customer experiences.

Hyper-personalization 

Nothing captivates a buyer more than being personally marketed to. Today’s consumers want to feel as if companies care enough to produce content that zeros in on their individual needs and concerns. Personalization is thus important not only for SEO, but also for the satisfaction of the consumer. Data reveals that 79% of companies that have met their sales goals have a designed a personalization stragety. In addition, smart optimization engines used to identify consumer intent would allow digital companies to increase their revenues by up to 15%.

Consumers want businesses to pay attention to what they do online and bring ease to their online buying experience. AI helps you to construct customized interactive environments that cater to these individuals.

Specifically, AI can allow us to:

  • create specific landing pages
  • dynamic content
  • create unique customer interfaces focused on behaviors

How AI Is Used Today
Finding out what keywords, verbs, or phrases you want to automate is more than half a fight. AI excels in identifying trends in broad data sets, including search volume results. Your preferred search engine depends on artificial intelligence to produce the answers of your queries. Search engines use advanced AI, machine learning , and deep learning to perform searches, and then anticipate which outcomes will fulfill each quest. As every SEO specialist who tracks Google’s algorithm updates knows, search engines do not disclose precisely how their AI programs operate, but offer hints.

Local Search
It’s not always straightforward to make sure your company turns up specifically in search of several different places. And the consequences of incorrect local search results can negatively affect companies within a metropolitan area. AI is great at solving this type of information-based problem on a scale.

User Experience Is Top Priority for Ranking
More intuitive search engines are taking into account user interaction and connection trends in the evaluation of the content. User engagement has been Google’s top priority for some time now.

Google is looking at four key user interface signals:

  • Organic Click-through Rate: The number of users who click on the outcome of the search.
  • Sessions: How long a person has spent on your web.
  • Bounce Rate: How many users leave your website immediately after arrival.
  • Pogo-sticking: How many times a user clicks the back button to go back to the search results and find another connection.

In addition to the accuracy of the content on your websites, you must ensure that the website is searchable, easy to navigate, and available to all browsers and computers.

Back links are still also a significant ranking aspect, so make sure yours comes from high-level pages.

Even More Mobile-Focused
Users Are More Likely To Purchase From A Mobile Friendly Company
Your smartphone friendliness has an effect on your conversion rate. If your platform is running well on smartphones, your customer is more likely to buy items from your service. A mobile-friendly website will help you make more conversions.

People Invest A Significant Portion of Their Time on Mobile Devices
70% of the time,  users use handheld devices to browse the internet. If users spend most of their time surfing the web using mobile devices, you need to ensure that they have a memorable experience on your platform. If you don’t adjust, you risk losing potential leads bad a poor mobile experience.

The implementation of strong, high-quality SEO on a brand’s website and digital properties will always benefit the brand and its marketing efforts. At The AD Leaf ®, we understand that not every business has the time to invest their full efforts into SEO. To learn more about how investing in SEO can bring more leads to your business, contact us via our phone number, (321) 255.0900. Or, set up a consultation by emailing us at info@theadleaf.com. We look forward to hearing from you soon!

seo for small business

SEO For Small Business

Posted on | by The AD Leaf Studio Vegas NV
Marketing, Search Engine Optimization

SEO will definitely boost the searchability and accessibility of your business’s website, but what other practical benefit does it offer? What is the benefit of SEO for small business? SEO can provide more value than greater viability and searchability. Small business SEO has the potential take their brand to the next level!

Organic Search Is Typically The Source of Website Traffic
Organic search is an essential part of the success of most company websites, as well as a vital aspect of the customer sales funnel, eventually bringing consumers to complete a conversion or take an action.

Google, the world’s most visited search engine, is also the world’s most popular email provider (with over 1 billion users). Thus, we know that a significant majority of the world that accesses the internet is most likely visiting Google at least once a day.

Being highly visible as a trusted resource will always work for the brand. Quality SEO and a high-quality website can bring the right customers to your brand.

Trust & Credibility
As experienced SEOs, we aim to establish a strong foundation for a website with an efficient user experience that can be easily discovered in the search process thanks to the trust and credibility of the brand and its digital properties.

There are many elements in establishing the authority for search engines. In addition to the factors mentioned above, authority is accumulated over time as a result of elements such as: positive user behavior, machine learning signals, optimized elements and content, and quality backlinks.

Remember, it’s impossible to build trust and trust overnight — just like real life. Authority and credibility is acquired and built over time.

Local SEO Can Lead To Increased Engagement, Traffic & Conversions
With the rise and increasing dominance of mobile traffic, local search has become a key part of the success of small and medium-sized enterprises.

Local SEO aims to optimize your digital properties for a specific location, so that people can find you quickly and easily, putting them one step closer to a transaction.

Local SEO marketing focuses on different cities, territories and even states, creating a competitive platform for brand advertising at the local level. We do this by enhancing a website’s content, including local quotes and backlinks, as well as local listings specific to the location and business sector of the company.

We also emphasize Google Reviews. There should also be a strong emphasis on user reviews on Google, as well as on other review sites such as Yelp, Home Advisor, and Angie’s List, depending on the industry.

SEO Can Impact The Buying Cycle
Customers are conducting their homework. The ability to research almost anything is considered to be one of the greatest benefits of the Internet, from the point of view of the consumer.

Using SEO strategies to convey the message for excellent offers, innovative goods and/or services, and the quality and value of what you sell to the customers will change the game.

Undoubtedly, this would also have a positive effect on the purchasing process when done properly. Brands must be visible in places where people need them to make a worthy connection. Local SEO enhances that visibility and enables potential customers to find answers and companies to respond.

It’s A Long Term Strategy
SEO can have a measurable effect in the first year of implementation, and all of these efforts can have an effect that lasts longer than a few years.

As the market evolves, yes, it is best to follow trends and changes closely. The more SEO time, energy, and investment is performed, the stronger and longer a website stands to be a worthy competitor in the business.

It’s no mystery that if you’re not on page 1, you are missing crucial opportunities to get traffic to your website. A recent study shows that the first three organic search ranking positions result in almost 40 percent of all click-throughs, while up to 30 percent of all results on pages 1 and 2 are not clicked at all.

What’s the significance of this? There are two things:

  1. If you’re not on page 1, you ought to be on page 1.
  2. There are far too many times where a person performs a search query and can’t locate what they’re searching for.

The implementation of strong, high-quality SEO on the brand’s website and digital properties will always benefit the brand and its marketing efforts. At The AD Leaf ®, we understand that not every business has the time to invest their full efforts into SEO. To learn more about how investing in SEO can bring more leads to your business, contact us via our phone number, (321) 255.0900. Or, set up a consultation by emailing us at info@theadleaf.com. We look forward to hearing from you soon!

organic seo search rankings

Why Organic Search Matters

Posted on | by The AD Leaf Studio Vegas NV
Search Engine Optimization

4 Reasons Why Organic Search Matters

Getting traffic from paid advertising and social media, is a great thing. However, organic SEO efforts should not be neglected in the process.

We work in a different world today, a more diversified world. We’re using AdWords and Bing Ads. We build identities through social media and promote them via Twitter, Facebook, Instagram and Pinterest. Websites no longer rely solely on Google Rankings. Thus, it’s easy to see why organic rankings may be perceived as less relevant to the user experience.

We can confidently assure you that the importance of maintaining high organic ranking still matters when considering your business’s credibility, and competitive edge. Here are four reasons why organic SEO matters, and will continue to matter.

  1. Organic Is Still Relevant
    Overwhelmingly, organic search trumps other traffic generators. Organic is clearly still best suited for the delivery of necessary website traffic. The only platform that performs better in some capacity is paid search advertising, but that is for conversions only, not overall traffic delivery. We also find that by combining channels, we can outperform either channel by itself. Thus, if you are neglecting your organic listings, your Paid listing could be affected as well.
  2. Investing In Organic Gives You A Competitive Edge
    If you want to be successful, SEO is non-negotiable. Chances are, competitors are investing time and energy into their sustainable traffic. They target high-value keywords. And they’re doing everything they can to dominate the rankings. On a fundamental level, this means that you can not ignore the benefits of SEO. If you have strong search results, it’s easier to dominate your market. Imagine that your content appears on the first page of results for the top keywords in your niche. That kind of advantage is paramount. Traffic and potential customers that would’ve otherwise gone to your competitor now are being directed to you. In addition, your competitors can’t recreate the unique content experience that you use to drive organic traffic.
  3. Bring In Regular, Engaged Visitors
    This is one of the most noticeable advantages of maintaining organic rankings. If your website is ranked for a keyword, you will enjoy regular, targeted traffic. This consistent flow of traffic will open up floodgates for new leads and customers. Here’s the point about an organic audience: you have the opportunity to create a rich content experience. Additional eyes on the website are fantastic, but if you can’t get them to connect, you not converting that traffic. When users invest in your content, they’ll keep coming back, and they’ll become the fuel for your sales.
  4. An Effective Method For Building Your Brand
    Your future clients use search engines to look for information on a regular basis. Google conducts 40,000 search requests of its own per second. When your website is constantly coming up as a solution, you ‘re going to be the preeminent brand in people’s eyes. This ensures that any piece of content that leads consume that created by you, is increasing your brand’s value. Not only that, but you’re also creating multiple touchpoints, so potential customers have every opportunity to discover your business.

We know that it takes a lot to stay on top of the different ways you can improve your website SEO efforts. That is why The AD Leaf ® Marketing LLC is here to help. Our team of SEO specialists will help you determine the best course of action for your SEO strategy. Call us today at (321) 255-0900 for more information!

Content Marketing And SEO

What is the Difference Between Content Marketing and SEO?

Posted on | by The AD Leaf Studio Vegas NV
Content Writing, Marketing, Search Engine Optimization

Whenever you open up your internet browser, what is the very first thing you do? Well, you conventionally start by searching for a topic of your choosing up in the search bar, correct? We can all admit that many consumers in today’s society, in particular, are looking to build some sort of a trusting relationship with their search engine so that in turn, they will be able to receive the most accurate information as well as reviews. This is essentially why Content Marketing and SEO are both necessary for going forward. They are the marketing tools that maintain those routines in today’s society.  However, these two methods have changed drastically over the past couple of years which is why we need to first break them both down to ultimately understand the bigger picture. 

Search Engine Optimization:

Search Engine Optimization, which is also abbreviated to be “SEO”, is a specific method that furthers a search engine’s ability to rank and categorize different client’s websites. We know what you’re thinking. What’s the point? There are so many websites to choose from! (There are literally 1 trillion websites to choose from) The great thing about Search Engine Optimization is that it narrows an individual’s search down to the point where your website could get ranked even higher than millions of other sites! Over the course of the past few years, however, Search Engine Optimization has changed dramatically. So you may be wondering, why is it still important to incorporate SEO into your writing? When’s the last time to clicked past Page 1 on Google? Probably never. Imagine if your business could potentially be on the 1st page. Usually, the way this is achieved however is through keyword-rich titles, words, and copy which many SEO specialists believe will effectively optimize your site for the search engine.

Content Marketing:

“Traditional marketing talks to people. Content marketing talks with them” was said by Doug Kessler who was trying to best explain how besides rankings, meaningful conversations and relationships need to be developed so that people are basically more engaged with what they are reading. To that point, Content Marketing is basically all about guiding the audience when they review a website through written content that the audience themselves will actually find intriguing including blog posts, infographics, guides, etc. Content Marketing has become very popular today because connections and digital marketing have both in some way intertwined. Instead of companies using outbound marketing strategies, Content Marketing can help companies boost conversions, create a sense of community around a specific brand, but also build a vigorous relationship between the consumer but also the business. 

The Overlap of Content Marketing and SEO

Many people nowadays believe that Content Marketing and SEO must be disunited, but this is not always the case! They do in fact work well together and here’s why. If we look from the viewpoint of an SEO specialist, Search Engine Optimization is basically the method that makes the big demands meaning that they show the audience what they are looking for in particular. Now, this is why Content Marketing needs to come into play. With the help of Content Marketing, the fulfillment of those demands can actually occur as the audience can now be constantly guided with satisfying information that will hopefully make them eager to reach out to the business or company. The main message we’re trying to get at here is that sometimes in order to enforce successful Content Marketing onto a page, sometimes SEO has to be incorporated (and vice-versa) as you need verbiage but also lots of substance. At the end of the day, it is great if you are able to combine both Search Engine Optimization as well as Content Marketing. By using a “hand and hand approach”, an effective integrated digital marketing plan can be produced so that both the reach and the visibility of the content are produced thus resulting in the ultimate satisfaction for your client. 

Still Need Help With This?

At the AD Leaf, we have an expert team of both SEO specialists and Content Marketers that understand exactly how to fill out a service page with great original content but at the same utilize keywords in order to enhance your website. More than anyone, our team actually dives into the writing before the client does. 

If your website needs additional updates or even needs to be restructured/rewritten you can give us a call at 321-255-0900 or email us at info@theadleaf.com in order to set up a consultation appointment. We promise you we can help you understand why updating your website with content is the key to success. We look forward to helping you in whatever way we can!