According to the Pew Research Center, Generation Z is generally considered to be the generation of citizens born between 1996 and the current day. Arguably the characteristic of this generation that applies most from a marketing perspective is the fact that they are considered to be “digital natives,” which are people who have grown up in and around digital technological advancements. Their connectedness to social media and other forms of technology make them an important demographic to advertise to. However, there are some important things to consider before engaging in content writing and digital marketing to Gen Z. Here are some tips and tricks to make sure you are captivating your digital native audiences to the best of your ability.
Keep it Short and Simple
When you think of content writing, you might think about long-form blogs and website pages. However, when you’re marketing to Gen Z, understand that has a lot of different messages being targeted at them every day, so shifting through these long and sometimes complicated content can be difficult. If you keep your message short in word count and easily digestible, you will be able to be noticed by your target audience.
Keep Track of Current Trends
In our online culture, what was once popular a week ago is considered ancient now. We have all seen those “cringe compilations” of brands that are either trying way too hard to be hip with the kids or are severely outdated. You definitely should not be including outdated memes or online trends in your content. If you see a new trend pop up in your feeds (for example, the recent “everything is a cake” meme), try to market yourself off of that as soon as possible.
Multimedia Is Key
You simply cannot market yourself just off of promoted Twitter messages. In order to promote a consistent brand, make sure you expand into other forms of content. One idea is to convert a short blog post into a video script for social media sites such as YouTube. If your brand is able to be recognized across various forms of media, then you have succeeded in marketing to your audience.
Do Not Bombard Your Audience
You could follow the previously mentioned tips and still find yourself lacking in engagement and sales. Why? Because you simply have done too much of it. If you frequently promote your content into the feeds of your target audience, your audience is going to get very annoyed and avoid your product rather than buy it. They might even make your frequent attempts at exposure to a meme itself.
Not Sure How to Start?
Do you want to make sure that your content is being promoted to your ideal audiences? Give The AD Leaf Marketing Firm LLC a call today at 321-255-0900 for a free consultation with our content writers, social media specialists, and more!
